Results and benefits
- Migrated all digital assets to Swivle to let Hakkasan Group efficiently manage them and gain control over the content management workflow
- Enhanced time-to-market for PR team because of easy-to-share capabilities with content distribution.
- Reduced execution time for Brand Management team by categorically placing the digital assets on Swivle and making them available for the respective teams.
- Implemented 18 Content Manager Licenses for marketing purposes. Using these licenses, they were able to allow access or restrict access based on the authority of the team member, ensuring a more organized dashboard.
- Addressed long-term strategies proactively on a company-wide level with meta data functionality.
About the customer
With establishment across Europe, North America, Asia, Middle East, and Africa, Hakkasan Group is a renowned name in the hospitality industry. Hakkasan Group is recognized worldwide for its ‘Brand First’ approach in building restaurants, day and nightlife venues, residences, and resorts into global level brands in the hospitality industry. To accomplish this, they focus on customer service, design, and innovation. Hakkasan Group has been serving the industry-best services for the past 20 years.