How Swivle Shaped Content Marketing for Pierre Fabre, A Leader in Dermo-Cosmetics

Results and benefits

  • Streamlined and enhanced design workflow to spread their reach across 3 countries.
  • Simplified the file search and enhanced design workflow in their in-house creative team.
  • Implemented 7 Content Manager licenses used by the design team, and 20 Content Consumer licenses, mainly hold by product managers and internal marketers.

About the customer

Laboratoires Pierre Fabre leads the market in Dermo-Cosmetics. They are present in over 130 countries. Pierre Fabre Dermo-Cosmetics (PFDC) Nordic is one of the few subsidiaries that is responsible for more than one country and leads their sales and marketing efforts for Denmark, Norway and Finland. PFDC has a team of about 80 people that work with pharmacies to market their products. PFDC was established in Copenhagen in 2016. They quickly spread and opened bases in Norway and Finland.

"Swivle is the best option for when you need an easy and intuitive solution."

Stefan Loges, Nordic Digital Marketing Manager at Pierre Fabre


Before Spotlight Media implemented Swivle, their main challenge was to organize an easy and efficient way for in-house designers and external photographers to share digital photos with each other as well as with existing clients. They also needed an online tool to archive past issues in an easily accessible way.


Spotlight Media’s design team manages photo files, enriches them with metadata, organizes photos in collections in Adobe Bridge CC — and then uploads them to Swivle. Thanks to sharelinks, they can now share a whole photo collection with their customers using a single link. Moreover, they have sped up their design workflow using requests for approval and comments on sharelinks. This while all the other stakeholders enjoy easy and fast search of the past issues in the cloud archive.

"We've used lots of different options for our storage needs and they have all been too expensive, slow, inaccessible or have a lousy user experience. I love that using Swivle we are able to access our files anywhere in the world."

Stefan Loges, Nordic Digital Marketing Manager at Pierre Fabre

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