Smart Sales Enablement by WoodWing Swivle
A branded and protected central place for all your marketing and sales content. The easiest way to give your sales team access to the right content, at the right time.
What is a Sales Portal?
A Sales Portal is a tool to optimize your sales enablement and to empower your sales team to maximize their efficiency and output. Sales enablement is a process which includes a whole range of tools and techniques, all designed to give your sales team the right information, content, and tools that they need to sell more effectively.
A Sales Portal usually includes a way to make sure your sales team has the right content (known as a Sales Content Portal or Sales Content Management) and sometimes additional tools like analytics and CRM-like features.
How can Sales Content Management help?
WoodWing Swivle helps marketers, designers and sales team by streamlining their Sales Content Management: it makes sure that your sales reps always have easy access to the right files, wherever they are.
Sales Content Management is all about increasing efficiency and making the most out of your marketing content. What's the point to create beautiful and updated marketing content if you don't have an easy way to get this to your sales team? What's the point if your sales rep keeps using that outdated brochure or even worse: your old logo?
What are the benefits of a good Sales Content Management solution?
Benefits of Sales Content Management may seem not so obvious upfront. “Why would I need a new solution if I already have a shared server or Dropbox or Google Drive?” you may ask. The trick is — a Sales Content Portal is a tool with smart features and functions that go far beyond file storage or file sharing.
No more daily and repetitive requests from your sales reps for the right material. They should all have instant access to a self-service Sales Portal where they can search, browse and download material in an intuitive interface.
Create a 'single source of truth' for your content. Eliminate the need to search in servers, desktops, mailboxes from you and your colleagues.
Your sales team can not only browse your sales content, but should also be able to find the right material with an intuitive search. By adding tags and other relevant metadata you will make sure that your team can always find the right material within seconds.
How frustrating is it if your team keeps using outdated material? A good Sales Content Management solution should make this impossible with proper version management. Just update the sales content and your team should only have access to the latest version.
Part of a good solution is that your sales reps can show the content during their meetings, but they should also be able to have a easy way of sharing the content directly with their clients or prospects.
Your marketing and sales content is beautiful, and it deserves to be housed in an equally beautiful place. You should be able to browse and navigate your content while your prospect is watching.
Sharing is great, but not all content should be accessible by everyone. An excellent Sales Content Management solution will allow you to create separate Sales Portals for separate teams or regions.
Your sales content should be easily accessible for everyone, all the time and from anywhere. No more connecting to a company server through slow or unreliable VPN's, a good implementation will allow your team to never struggle with access again.
What are the different ways I can handle my Sales Content Management?
There are many different ways you can handle the management of your sales content. Before you choose your path it is worth the time to evaluate the different options and consider the unique advantages and disadvantages. In this section we will analyse the most commonly used options.
File server
For most companies this is the first obvious choice, because they are usually already using a local or network server for the management of their sales and marketing content.
- Costs: most companies already have a setup like this so no additional costs come up in a first implementation.
- Control: you are in full control over the infrastructure
- Accessibility: giving your remote teams fast and easy access is often tricky. VPNs are often used which — because of slow performance — usually have a bad reputation amongst remote employees
- No visual overview: servers usually lack a good visual overview including full-sized previews
- No branding: browsing your server while the prospect is watching is not a good idea
- No included sharing options: you will always have to use other file sharing methods to get the content to the prospects
- No advanced search: it's hard to locate content without knowing its exact file name or location
Cloud storage
Using a cloud storage provider like Dropbox and Google Drive can be a option for small marketing and sales teams.
- Costs: cloud storage providers usually have very reasonable fees
- Accessibility: easy access for everyone around the world
- Sharing: most providers have some sort of sharing method
- Versioning: basic versioning functionality is usually included. You would need to verify whether this fits your needs
- Customizability: less options to configure and manipulate the software
- Speed: lower speed than compared with a local installed server
- Control: you don't have control over the maintenance and update frequency
Sales Content Portal like Swivle
A Sales Content Portal like Swivle is a great solution for small to medium companies and enterprises who want to streamline the management and distribution of their sales and marketing content.
- Accessibility: easy access for everyone around the world
- Sharing: good sharing options are usually included
- Versioning: Sales Content Portals should have proper version management, to make sure your team always uses the right version
- Visual overview: Content Portals provide a great visual overview using thumbnails and full previews of all the important
- Branding: a good solution will allow you to brand the complete environment
- Advanced search: your sales reps should have the proper tools to find the right files within seconds
- No advanced Sales Enablement features: a Sales Content Portal focusses on content management and doesn't include CRM-like features or advanced sales tracking, analytics and dashboards
- Costs: although a good solution will give an impressive ROI, it usually requires a monthly or yearly subscription
Sales Enablement Platforms
Sales Enablement Platforms focus on the whole range of sales enablement processes and are a good fit for larger enterprises and sales teams.
- Accessibility: easy access for everyone around the world
- Sharing: good sharing options are usually included
- Versioning: Sales Content Portals should have proper version management, to make sure your team always uses the right version
- Visual overview: Content Portals provide a great visual overview using thumbnails and full previews of all the important
- Branding: a good solution will allow you to brand the complete environment
- Advanced search: your sales reps should have the proper tools to find the right files within seconds
- Advances sales enablement features: including analytics, sales tracking and sales dashboards
- Costs: most professional Sales Enablement software solutions require a serious subscription fee
- Complex: for most sales teams the content management is the most essential part and a complete Sales Enablement software solution can feel like overkill for SMBs and SMEs
Share and build your brand
Home of your brand
Your beautiful sales content deserves to be housed in an equally beautiful place. Swivle can be fully branded and is so pretty you can show it directly to your prospects.
Create multiple portals for each brand or each team
With Swivle you can easily create multiple portals, each with unique content, unique content and a unique subdomain.
Public or password-protected access
Create a password-protected environment for your private sales content and a public portal for your public brand assets.
Swivle is all about beautiful and intuitive file management
Visual overview
With Swivle you will always have an instant visual overview of all your content: we have thumbnails and full in-browser preview for all your marketing and sales content.
Search made easy
Find the right files within seconds with Swivle’s powerful variety of sorting options and search filters.
Always use the right version
Never again will your sales reps use outdated sales content. With our easy version management you just update the asset in Swivle and your sales team only has access to the latest version.
"We compared many different Digital Asset Management systems and WoodWing Swivle was the most flexible solution at a very reasonable cost and easy to set up. You can start using it within a day, not within weeks like with other DAMs."
Martin Dominik Zemp,
Editorial Staff Member
"I like the visual format of this software so it's easy for the end user to find files and references when digging for information.
My team has been working on WoodWing Swivle and really enjoy the ease of uploading and tagging."
Spencer Bagley,
Marketing Project Manager
"WoodWing Swivle does everything we need and is faultless on its delivery. It increases our team’s productivity both in the office and anywhere in the world — that’s the cloud we live in now"
Nick Sugg,
Design Services Manager
The best access possible
Easy access, any time, everywhere
All your files are accessible in one secure, easy to reach place in the cloud so your sales reps have instant access to the right content.
Access your content from all devices
Our Sales Content Portal works great on desktop and tablets. For mobile access and sharing we are releasing an Android and iOS app.
Easy file share
Your sales reps can share directly from the portal with 1-click share so you can forget about other file-sharing services or big email-attachments.